HND was very much hands-on, at university students had to email or phone to book an appointment with your lecturer. So it wasn't surprising that 25% of students who went to university failed to complete their course.
In changing to a Foundation Degree, from the outset it was the editors priority to raise the academic level of students joining the course and drill into them the dedication and effort needed to succeed without losing that personal touch. Hard work never hurt anyone but so many thought all they had to do was turn up and they'd make it into the industry.
It's just not like that. In the first year of FD seven of the group wanted to continue to the University of Salford to complete their study. One was offered a single year on Design Futures - but decided against it and is now a creative director in a company housed in MediaCity. Another was offered a single year in Advertising - but didn't enrol. His colleague was offered two years Advertising, but they decided to head in a different direction. A third student who wanted to study Illustration didn't enrol after being offered a two year opportunity.
But three students did arrive. Matt Page wanted two years in Motion Graphics to study the software and develop the new skills in this area of a changing industry, which he achieved and is now doing brilliantly - having launched his own company to rival his study. Emma and Jordan were offered two years with Robert studying Graphic Illustration - they are doing really well too. I can't wait to see their final show.
But for the editor there are too many 'Two Years'!
During FD Green's time at WSA everyone worked diligently to get the standards and amount of work to a higher level. Encouragingly the University have asked that recommendations are given as to the quality of work and whether the student heading their way would, in the editors opinion, be able to 'hack-it'.
|Janine (on the right) discusses development with her third year colleagues at the University.|
It's come as little surprise to the editor that Janine has integrated easily into the group and what is more, enjoying it too! In conversation Janine said